Michael Porter:
Warum Unternehmen soziale Probleme lösen können

TEDGlobal 2013 · 16:28 · Filmed Jun 2013
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Warum wenden wir uns an gemeinnützige und Nichtregierungsorganisationen, um die großen Probleme unserer Gesellschaft zu lösen? Michael Porter gibt zu, als Wirtschaftsprofessor befangen zu sein, vermittelt aber, wie er die Lösung massiver Probleme wie Klimawandel und Zugang zu Wasser in die Hände der Unternehmen legt. Warum? Weil Unternehmen Gewinne machen, wenn sie Probleme lösen, was wiederum die Lösung noch wirksamer macht.

Business strategist
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests. Full bio
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