Comment les géants de l'Internet conçoivent pour vous (et un milliard d'autres)
1,889,131 views |
Margaret Gould Stewart |
TED2014
• March 2014
Les boutons « J'aime » et « Partager » de Facebook sont vus 22 milliards de fois par jour, ce qui les classe parmi les éléments de design les plus consultés jamais créés. Margaret Gould Stewart, directrice de la conception de produit de Facebook, décrit trois règles de conception à très grande échelle - tellement grande que les moindres réglages peuvent provoquer l'indignation mondiale, mais que les améliorations les plus subtiles peuvent avoir un impact positif sur la vie de beaucoup de personnes.
Les boutons « J'aime » et « Partager » de Facebook sont vus 22 milliards de fois par jour, ce qui les classe parmi les éléments de design les plus consultés jamais créés. Margaret Gould Stewart, directrice de la conception de produit de Facebook, décrit trois règles de conception à très grande échelle - tellement grande que les moindres réglages peuvent provoquer l'indignation mondiale, mais que les améliorations les plus subtiles peuvent avoir un impact positif sur la vie de beaucoup de personnes.
This talk was presented at an official TED conference. TED's editors chose to feature it for you.
About the speaker
At Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population.
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This talk was presented at an official TED conference. TED's editors chose to feature it for you.