Ideas worth spreading

Design, explained.

1,232,014 views | John Hodgman • TED2012

Resident expert John Hodgman "explains" the design of three iconic modern objects. Or does he. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Resident expert John Hodgman "explains" the design of three iconic modern objects. Or does he. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

John Hodgman

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John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.