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為甚麼針對性別的營銷會對企業不利
2,559,547 views |
加比·巴里奥 |
TED@BCG Mumbai
• September 2019
Read transcript
公司經常以性別為基礎來決定銷售目標，但是這種廣告捷徑不僅永久延續過時的刻板印象，而且也不利於商業，市場專家加比·巴里奧說。在這場清晰、可行的演講中，她解釋了為什麼針對性別的營銷，並不能如你所想般推動業務發展，並說明公司怎樣可找到更好的方式，來吸引客戶和發展品牌。
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