The Power of Purpose in Business
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David Bechtold |
TEDxMSUDenver
• September 2019
Markets have begun to expect more from businesses than just a singular pursuit of money. Companies are expected to consider all stakeholders in their business endeavors and in doing so have begun to re-imagine what their business purpose should be.
Some companies go beyond considering only those stakeholders that are directly impacted by the company and instead pursue purpose that is audacious in its scope and service to others. Blue Star Recyclers is a company with an audacious purpose, providing meaningful work for people with autism.
Their audacious purpose has transformed the company, its customers, and the communities they serve. In an industry with few small business success stories Blue Star has not only survived but has thrived. Companies like Blue Star Recyclers have re-imagined what the purpose of business should be and the power and success that comes to any company that looks beyond making money.