Ideas worth spreading

How to change your behavior for the better

4,189,446 views |

Dan Ariely |

TED Salon: Brightline Initiative

• June 2019

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

Donate to help people in Kenya cover their health expenses.

About the speaker

Dan Ariely

Behavioral economist

See speaker profile

Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.

Dan Ariely | Harper Perennial, 2010 | Book

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely and Jeff Kriesler | Harper Paperbacks, 2018 | Book

Dollars and Sense: How We Misthink Money and How to Spend Smarter

Learn more

About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

Read more about TED Salons

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

Donate to help people in Kenya cover their health expenses.