How a global movement started in a kitchen
Rebecca Prince-Ruiz • TEDxPerthSalon
Rebecca and a few friends never intended to start a global movement, but 8 years later an estimated 250 million people all over the world participate in Plastic Free July: for one month they choose to refuse single-use plastic from their lives. What's the secret to their success? And while raising awareness is essential, it’s only the first step to being part of the solution.