Name: TikTok, Instagram, Snapchat -- and the rise of bite-sized content
Uploaded: 2021-02-03T15:46:03Z
Duration: 8 min 37 s
Description: Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.

Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.

Qiuqing Tai: TikTok, Instagram, Snapchat -- and the rise of bite-sized content

TikTok, Instagram, Snapchat -- and the rise of bite-sized content

Short videos are transforming how we work, learn, and connect, with 702 million uploaded daily, shaping a new digital culture.

In 2019, short videos generated $95 billion in sales and created 1.2 million jobs, showcasing their economic impact globally.

Educational short videos are democratizing learning, with campaigns in India generating over 48 billion views for educational content.