TikTok, Instagram, Snapchat -- and the rise of bite-sized content
341,221 views | Qiuqing Tai • TED@BCG
Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.
Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.
This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.
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Qiuqing Tai helps companies discover the best ways to responsibly unlock the power of information and technology.
BCG | Report forthcoming in 2021 | Article
"'Bite-Sized' Videos Generate $95 Billion in Output"
This BCG report is the first one to examine on a global scale the economic and social impact of short video. The findings suggest that short videos generated an estimated 95.1 billion dollars in economic output and created roughly 1.2 million jobs globally in 2019. Moreover, these bite-sized videos provide joy, community and emotional support — which has been especially evident in the midst of the pandemic. They also unleash human potential by inspiring creativity, helping educate and train the next generation of the workforce and engendering individuals' sense of self-worth.
Eugene Wei | Remains of the Day, 2019 | Article
"Status as a Service (StaaS)"
This long article provides some powerful explanations on the popularity of short videos. Short video, a new format that hasn't been crowded by celebrities, and that distribute videos according to their quality rather than the author's fan base, provides an efficient path to realize self-worth for the youth who are poor on social capital.
Kevin Allocca | Bloomsbury USA, 2018 | Book
Videocracy: How YouTube Is Changing the World ... with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching
This book shows that far more than a bunch of viral video clips, YouTube (although not a pure short video platform) is changing the nature of entertainment, art, advertising, politics, social movements and global culture through democratizing the power of information distribution.
Brad Smith and Carol Ann Browne | Penguin Press, 2019 | Book
Tools and Weapons: The Promise and the Peril of the Digital Age
Technology can both empower and threaten us. As with any social media, short video faces real challenges, including misinformation and disinformation, addiction and data privacy. This book discusses the responsibilities different stakeholders bear to better manage an era defined by powerful innovations, and approaches to "put some guardrails" in order to ensure the new tech remains a vital and responsible economic and social force.
About TED Institute
Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.
This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.
Read more about the TED Institute.