Paco de Leon has spent most of her career working with creatives who also do business, with experience ranging from business consulting, management, financial planning and wealth management. Early on, she even spent some time at a big, evil bank.

De Leon founded The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their personal and business finances and, more importantly, to give them the tools and support to stop freaking out about it. She's been featured in The New York Times, New York Magazine, Vice, Refinery 29 and Business Insider.

De Leon lives in Echo Park, Los Angeles with her wife Jenn. She plays in a band called Mister Fantasy, runs a boutique bookkeeping agency called Hell Yeah, Bookkeeping, cohosts the Money Diaries Podcast and is cofounder of the arts-based nonprofit organization Allies in Arts.