Ideas worth spreading

We should aim for perfection -- and stop fearing failure

1,829,422 views | Jon Bowers • TED@UPS

Sometimes trying your best isn't enough; when the situation demands it, you need to be perfect. For Jon Bowers, who runs a training facility for professional delivery drivers, the stakes are high -- 100 people in the US die every day in car accidents -- and it's perfection, or "a willingness to do what is difficult to achieve what is right," that he looks to achieve. He explains why we should all be equally diligent about striving toward perfection in everything we do, even if it means failing along the way.

Sometimes trying your best isn't enough; when the situation demands it, you need to be perfect. For Jon Bowers, who runs a training facility for professional delivery drivers, the stakes are high -- 100 people in the US die every day in car accidents -- and it's perfection, or "a willingness to do what is difficult to achieve what is right," that he looks to achieve. He explains why we should all be equally diligent about striving toward perfection in everything we do, even if it means failing along the way.

About the speaker

Jon Bowers

Perfection enthusiast

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UPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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