Ideas worth spreading

Selling condoms in the Congo

959,974 views | Amy Lockwood • TEDGlobal 2011

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Global development worker

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Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.