Brightline Initiative

TED and the Brightline™ Initiative, a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery, are partnering to bring great ideas and business strategies to life. The year-long partnership will include activations at TED's flagship conferences, custom-made content as well as digital media and the hosting of two TEDNYC events.


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The powerful experience of a TED conference is one that infuses a period of time with unprecedented levels of ideas, invention, and inspiration. Co-written by TED + Brightline, we’ve captured a bit of that magic in a comprehensive free conference insights report. These reports will give you a sneak peek behind the scenes of a TED conference, with business insights provided by Brightline.


TED2018 Report: Amazement can come in many forms. At TED2018, the program aimed to highlight amazement in all its forms. With more than 100 mainstage speakers, 26 TED Fellows presentations and scores of special guests hosting workshops and events, the conference featured important ideas that stirred all kinds of emotions. And, most of all, a sense of possibility.

Click here to download the free report

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TEDWomen Report: Bridges. Sometimes we build them, sometimes we cross them, and sometimes we burn them. The goal of this conference, held in New Orleans on November 1-3, 2017, was to surface bold ideas from women and those who support them. Brightline was on hand at TEDWomen, taking notes on the most actionable and inspiring ideas on the mainstage.

Click here to download the free report

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TEDGlobal Report: TEDGlobal 2017 was a celebration of those out there doing something — whether starting a company or initiative, challenging conventional wisdom or stirring up a new movement. The Brightline Initiative was on hand, taking notes on every moment. In this report, our key takeaways.

Click here to download the free report

Brightline Initiative's 10 Guiding Principles

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It never hurts to have a basic set of guiding principles. TED partnered with Brightline Initiative to bring their 10 Guiding Principles to life.

Acknowledge that strategy delivery is just as important as strategy design

Watch all the Guiding Principles films here


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How do we find answers to the big, bold questions that arise when putting together a strategy? In our search to find new and innovative solutions, Brightline and TED explore the topic of strategy design and implementation through a variety of formats in these short custom content pieces.

Escape the Room at TED2018

TED and Brightline created a live ‘Escape the Room’ workshop based on the Brightline’s 10 Guiding Principles during TED 2018. Participants needed to solve a set of puzzles in 45 minutes or less with the objective to deliver a strategy, mobilize the right resources, promote team engagement, stay focused and keep it as simple as possible.

Business Insights from TEDWomen 2017

Because the Brightline Initiative is dedicated to helping leaders from all types of organizations turn their strategic plans into results, TED & Brightline sat down with four Thought Leaders at TEDWomen 2017 to uncover their perspectives on bringing a great business idea to life.

The Power of Metaphors

How can governments and organizations successfully transform the world we live in? What should leaders do to cope with constant disruption? We used to think our society should function like a machine. But what happens when the problem is more complex than the metaphor we're using? And what happens when we change that metaphor?

Successful Strategies: Asking the Right Questions Matters

Research shows that nine out of 10 organizations fail to deliver all of their strategic goals. Why? It seems that we forget to ask the right questions when it comes to strategy implementation.

TEDNYC: How to build the future

Let’s face it: it’s hard to get stuff done. How can we, together, realize our most ambitious dreams?

To celebrate the efforts of smart people who are changing the world while doing business as usual, TED has partnered with the Brightline Initiative, a non-commercial coalition of leading organizations dedicated to helping leaders turn ideas into reality. In a special session of talks hosted by TED content producer Cloe Shasha at TED HQ in New York City, five speakers (and one remarkable performer) — co-curated by technology curator Alex Moura and business curator Corey Hajim — explored how to innovate and thrive in a world that changes daily.

This evening of talks was curated by TED with support from Brightline Initiative.


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Playlist (5 talks)

Talks for inclusive leadership

Leadership that includes and values everyone is the future of successful business. These talks curated in partnership with Brightline Initiative's executive director, Ricardo Vargas, give great tips on how to be an inclusive leader.
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Playlist (10 talks)

Guiding principles for leaders

It never hurts to have a basic set of guiding principles. Let these insightful talks help shape, redefine and build out your own leadership goals.
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