Sebastian Guo: Why we need to pay attention to Chinese millennials

About this talk: If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and perspective-shifting talk, Guo says it time to think outside our western boundaries and focus eastward.

About this speaker

Growing up in China while its youth culture was transforming, then living in the US and Germany, Sebastian Guo has witnessed a diversity of burgeoning millennial cultures. He began his UPS career in Atlanta as an international marketing intern, identifying opportunities in markets around the world. Sebastian now works in Singapore, where he develops marketing analytics and infrastructure to drive revenue growth across 14 Asian markets. Also an avid traveler, his experience has given him a keen insight into how young eastern and western cultures are changing—and mixing. Sebastian earned a bachelor’s in French linguistics and literature from the University of International Relations in Beijing, China.

About this event

In times of lightning-paced transformation, one thing stands true: daring human imagination can solve our most intractable problems. In the third year of partnership, TED@UPS 2017 speakers asked: “What if?” They unveiled the potential of global interconnectivity, and, ultimately, what it means to evolve in a world spinning ever faster.

For more details on TED@UPS, visit Solvers.

About TED Institute talks

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