Nir Eyal: What makes some technology so habit-forming?

About this talk: About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.

About this speaker

Nir Eyal writes, consults and teaches on the intersection of psychology, technology and business. MIT Technology Review dubbed Nir “the Prophet of Habit-Forming Technology.” Nir founded two tech companies and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. The author of Hooked: How to Build Habit-Forming Products, Nir blogs at and is a contributing writer for TechCrunch and Psychology Today.

About this event

TED@IBM was a TED-curated event showcasing speakers from across the IBM community. Produced in partnership with IBM, the event brought to light the often-overlooked. Examining social structures and sustainable approaches, TED@IBM explored the necessity of invention to build a better world.

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