James Curleigh: How to enhance and expand a global brand

About this talk: In today's global marketplace, a brand lives beyond the products it graces with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.

About this speaker

James is the President of the Levi’s brand®, where he is responsible for managing the brand’s strategic direction and execution. He has more than 20 years of experience building and expanding consumer brands around the globe. Prior to Levi Strauss & Co., James served as the President and CEO of Keen Footwear, Inc. and was president and CEO of Salomon Sports North America, an innovative performance sports company. He also established and led the TaylorMade-Adidas golf division in Europe, and held various leadership positions in the London office of M&M Mars.

About this event

TED@BCG was an event produced by TED in conjunction with our partner, the Boston Consulting Group. The event gathered together leaders from business, academia, and society who have been at the forefront of change and transformation. The TED@BCG series of events were held in Singapore and San Francisco in October 2013.