Skip to main content
Skip to search
Ideas worth spreading
WATCH
TED Talks
Browse the library of TED talks and speakers
Playlists
100+ collections of TED Talks, for curious minds
TED Series
Go deeper into fascinating topics with original video series from TED
TED-Ed videos
Watch, share and create lessons with TED-Ed
TEDx Talks
Talks from independently organized local events
DISCOVER
Topics
Explore TED offerings by topic
Podcasts
Explore the TED Audio Collective
Ideas Blog
Our daily coverage of the world of ideas
Newsletters
Inspiration delivered straight to your inbox
ATTEND
Conferences
Take part in our events: TED, TEDGlobal and more
TEDx Events
Find and attend local, independently organized events
TED on Screen
Experience TED from home
TED Courses
Learn from TED speakers who expand on their world-changing ideas
PARTICIPATE
Nominate
Recommend speakers, TED Prize recipients, Fellows and more
Organize a local TEDx Event
Rules and resources to help you plan a local TEDx event
Translate
Bring TED to the non-English speaking world
TED Fellows
Join or support innovators from around the globe
ABOUT
Our Organization
Our mission, history, team, and more
Conferences
TED Conferences, past, present, and future
Programs & Initiatives
Details about TED's world-changing initiatives
Partner with TED
Learn how you can partner with us
TED Blog
Updates from TED and highlights from our global community
SIGN IN
MEMBERSHIP
Type to search
有小米嗎?行銷如何能改善非洲農民的生活
1,825,184 views |
柔伊‧卡爾‧威沙卡 |
TED@BCG
• September 2021
Read transcript
從「有牛奶嗎?」到「來自墨西哥的酪梨」,市場對你吃什麼的影響可能超過你所知。但,儘管已經知道食物行銷的力量有多強大,非洲的農民得到的資金卻比較可能是資助種子和肥料用的,且他們也不是廣告天才。農業發展專家柔伊‧卡爾‧威沙卡說明產業、政府、非營利組織等等有三種方式可以協助非洲農民改善生計—對於社會、經濟,及環境也會有正面的影響。
sustainability
business
food
Africa
marketing
agriculture
farming
TED is supported by ads and partners