The art of (re)branding
28,712 views |
Yorgo Tloupas |
TEDxSciencesPo
• April 2018
A brand identity, a flag, a family crest, a religious sign, a currency symbol: the logo is everywhere, and has been for thousands of years. How does branding help build or deconstruct identities? How do these signs permeate our lives, from the swoosh on our socks to the golden cross or star of david on our necklaces? What does a rebranding imply for a company? For a country? For a person? Can the artist formerly know as Prince be compared to Airbnb? Would his symbol have survived the cut-throat popular court of social media which judged the app’s redesign as if it was a crime against personal habits? In this TedXSciencespo, Yorgo Tloupas will explore the often-overlooked world of shapes that shape our existence.