The Relativity of Trust

Trust is the foundation for every relationship you have, professional and personal. But trust is not what you were told it is. Trust is not universal or absolute. Dr. Yoram Solomon, a researcher of trust and the author of The Book of Trust, will show you that the same things you do to cause one person to trust you, might also cause another person to distrust you. He will show you a brand new way to look at trust: as relative, reciprocal, and dynamic.