Ideas worth spreading

TEDxZurich

November 2018

|210K views

What is good architecture and why the world does not need more star architects

For star architects, all too frequently it is all about expressing their creativity and “genius” in their architecture. But truly great architecture is selfless. It is not self-serving but about making designs that are in harmony with human nature and respect the integrity, context and tradition of each context.

Become a TED Member

Want to hear more great ideas like this one? Sign up for TED Membership to get exclusive access to captivating conversations, engaging events, and more!

This talk was presented to a local audience at TEDxZurich, an independent event.

Read more about TEDx.

For star architects, all too frequently it is all about expressing their creativity and “genius” in their architecture. But truly great architecture is selfless. It is not self-serving but about making designs that are in harmony with human nature and respect the integrity, context and tradition of each context.

This talk was presented to a local audience at TEDxZurich, an independent event.

Read more about TEDx.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you