Ideas worth spreading

2,762,393 views | William Ury • TEDxMidwest

O caminho do "não" para o "sim"

William Ury, autor de "Getting to Yes," oferece uma solução elegante, simples (mas não tão fácil) de chegar a entendimento mesmo nas situações mais difíceis — desde o conflito familiar a, por exemplo, o Médio Oriente.

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This talk was presented to a local audience at TEDxMidwest, an independent event. TED's editors chose to feature it for you.

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Visit the Abraham Path and retrace the footsteps of the religious leader who walked across the Middle East advocating unity.

William Ury, autor de "Getting to Yes," oferece uma solução elegante, simples (mas não tão fácil) de chegar a entendimento mesmo nas situações mais difíceis — desde o conflito familiar a, por exemplo, o Médio Oriente.

This talk was presented to a local audience at TEDxMidwest, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit the Abraham Path and retrace the footsteps of the religious leader who walked across the Middle East advocating unity.

About the speaker

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William Ury is a mediator, writer and speaker, working with conflicts ranging from family feuds to boardroom battles to ethnic wars. He's the author of "Getting to Yes."

William Ury | Bantam Books, 2008 | Book

The Power of a Positive No

William Ury | Bantam Books, 2007 | Book

Getting Past No

William Ury | Penguin Books, 2000 | Book

The Third Side

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