Ideas worth spreading

The walk from "no" to "yes"

2,822,178 views | William Ury • TEDxMidwest

William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.

William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.

This talk was presented to a local audience at TEDxMidwest, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit the Abraham Path and retrace the footsteps of the religious leader who walked across the Middle East advocating unity.

About the speaker

William Ury

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William Ury is a mediator, writer and speaker, working with conflicts ranging from family feuds to boardroom battles to ethnic wars. He's the author of "Getting to Yes."

William Ury | Bantam Books, 2008 | Book

The Power of a Positive No

William Ury | Bantam Books, 2007 | Book

Getting Past No

William Ury | Penguin Books, 2000 | Book

The Third Side

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TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

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This talk was presented to a local audience at TEDxMidwest, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit the Abraham Path and retrace the footsteps of the religious leader who walked across the Middle East advocating unity.