William McDonough

Уильям Макдоноу - о дизайнерском принципе "От колыбели до колыбели" (Cradle to cradle)

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"Зеленый" архитектор и дизайнер Уильям Макдоноу задается вопросом, как бы выглядели наши здания и товары, если бы дизайнеры всегда помнили при их разработке "о всех детенышах всех видов на Земле".

About the speaker
William McDonough · Architect

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife.

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife.