William McDonough:
William McDonough despre designul din leagăn în leagăn

TED2005 · 20:05 · Filmed Feb 2005
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Arhitect si designer cu orientare ecologistă, William McDonough întreabă cum ar arăta clădirile și produsele noastre dacă designerii ar lua în considerare "toți copiii, toate speciile, pentru totdeauna."

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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