William McDonough

William McDonough sobre o conceito do berço ao berço

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O arquiteto e designer com princípios ecológicos William McDonough pergunta como seriam nossos prédios e produtos se os projetistas levassem em consideração "todas as crianças, todos os tipos, por todo o tempo."

About the speaker
William McDonough · Architect

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife.

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife.