William McDonough

William McDonough over 'cradle to cradle'-design

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De 'groene' architect en designer William McDonough vraagt zich af hoe gebouwen en producten eruit zouden zien als designers rekening zouden houden met 'alle kinderen, alle soorten, voor altijd'

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William McDonough · Architect

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife.

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife.