William McDonough:
William McDonough über Design in einer geschlossenen Kreislaufwirtschaft (von der Wiege zur Wiege)

TED2005 · 20:05 · Filmed Feb 2005
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Ökologisch orientierter Architekt und Designer William McDonough fragt, wie denn unsere Gebäude und Produkte aussehen würden, wenn die Designer den Aspekt "für alle Kinder, für alle Spezies und für die Ewigkeit" in Betracht ziehen würden.

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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