Ideas worth spreading

TED2005

février 2005

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William McDonough : le concept "du berceau au berceau"

L'architecte et designer écologiste William McDonough nous montre à quoi devraient ressembler nos immeubles et nos produits si les concepteurs tenaient compte de "tous les enfants, toutes les espèces, pour toujours".

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

L'architecte et designer écologiste William McDonough nous montre à quoi devraient ressembler nos immeubles et nos produits si les concepteurs tenaient compte de "tous les enfants, toutes les espèces, pour toujours".

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

William McDonough

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Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife.

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