Ideas worth spreading

Cradle to cradle design

2,040,939 views | William McDonough • TED2005

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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William McDonough

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Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.