Bettering the Creative Industries of Tomorrow
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Will Kennard |
TEDxWarwick
• February 2020
After forming Chase and Status, Will decided to focus solely on their music. In that time Will taught music technology at North Trafford College for two years part time, and he remarks that the talent of the students from underprivileged backgrounds at that college was his inspiration to found the East London Arts and Music School (ELAM) in 2014.
The school is in Tower Hamlets, one of the poorest areas in East London, and the aim of the school is to develop the musical talent in the area for 16-19 year old students from socially disadvantaged backgrounds.
Will talks about educational inequalities, social mobility and the role that creativity plays in shaping the lives of young people, with the belief that music is a central way to educate the next generation.