Ideas worth spreading

Den hemmelige ingrediensen i fantastisk gjestfrihet

1,691,815 views |

Will Guidera |

TED@BCG

• September 2022

Restauranteier Will Guidaras liv endret seg da han bestemte seg for å servere en pølse i brød til to dollar i sin 4-stjerners restaurant, og dermed skapte en personlig tilpasset opplevelse for noen kunder fra utlandet som ønsket å prøve autentisk New York City gatemat. Stuntet ga så positive reaksjoner at Guidera begynte å fokusere på "urimelig gjestfrihet" på fulltid, og lette etter måter å skape ekstraordinære opplevelser og å gi folk mer enn de kunne forvente. I denne morsomme og hjertevarme talen deler han tre skritt mot å utforme virkelig minneverdige øyeblikk, sentrert rundt menneskelig kontakt - uansett hvilken bransje du er i.

Restauranteier Will Guidaras liv endret seg da han bestemte seg for å servere en pølse i brød til to dollar i sin 4-stjerners restaurant, og dermed skapte en personlig tilpasset opplevelse for noen kunder fra utlandet som ønsket å prøve autentisk New York City gatemat. Stuntet ga så positive reaksjoner at Guidera begynte å fokusere på "urimelig gjestfrihet" på fulltid, og lette etter måter å skape ekstraordinære opplevelser og å gi folk mer enn de kunne forvente. I denne morsomme og hjertevarme talen deler han tre skritt mot å utforme virkelig minneverdige øyeblikk, sentrert rundt menneskelig kontakt - uansett hvilken bransje du er i.

Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.

The Welcome Conference is Will's annual hospitality symposium, bringing together leaders in hospitality from across industries to connect, share ideas and inspire one another. Sign up to learn more.

About the speaker

Will Guidara

Restaurateur, author

See speaker profile

Will Guidara believes in the remarkable power of hospitality.

Netflix, 2018 | Watch

7 Days Out

Episode 2 on this Netflix series features Eleven Madison Park and provides a peek behind the curtains of running the number one restaurant in the world.

Daniel Coyle | Random House UK, 2019 | Book

The Culture Code: The Secrets of Highly Successful Groups

This book provides a guide to creating culture within an organization, showing how lessons in hospitality apply across disciplines. Watch his TEDx talk, "Growing A Talent Hotbed (https://www.youtube.com/watch?v=Aq0pHpNy6bs)."

Chip Heath and Dan Heath | Random House UK, 2017 | Book

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

This book is about the science of what makes some moments memorable and extraordinary, and how we can craft more of those.

Priya Parker | Riverhead Books, 2020 | Book

The Art of Gathering: How We Meet and Why It Matters

This book is about how to be deeply intentional in creating meaningful, memorable experiences in any gathering you host. Watch her TED Talk, "3 steps to turn everyday get-togethers into transformative gatherings (https://www.ted.com/talks/priyaparker3stepstoturneverydaygettogethersintotransformativegatherings)."

Kobi Yamada, illustrated by Mae Besom‎ | Compendium Inc, 2014 | Book

What Do You Do With an Idea?

This children’s book tells the story of a child who has an idea. When he embraces the idea and gives it space to grow, one day something amazing happens. It’s a brilliant story about how leaning into your ideas (even ones that seem crazy, like hot dogs…) can make this world a brighter and more magical place.

Learn more

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.

The Welcome Conference is Will's annual hospitality symposium, bringing together leaders in hospitality from across industries to connect, share ideas and inspire one another. Sign up to learn more.