The secret ingredients of great hospitality
1,549,954 views | Will Guidara • TED@BCG
Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing this kind of "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection – no matter what business you're in.
Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.