Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing this kind of "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection – no matter what business you're in.

Will Guidara: The secret ingredients of great hospitality

The secret ingredients of great hospitality

A $2 hotdog, a symbol of innovation in hospitality, shifted a top restaurant's focus from mere excellence to memorable experiences.

Embracing 'unreasonable hospitality' can redefine any industry, turning every interaction into a chance to create lasting memories.

Transforming a $2 hotdog into an unforgettable guest experience redefines luxury dining, spotlighting the essence of hospitality.