Channeling your inner cockroach to put your best foot forward

Every 20 seconds, one foot is lost due to diabetes in the world today. Over half of these could be prevented if people wore correct footwear. With these alarming statistics, Vidhan Bhaiya wanted to create performance footwear that was both comfortable and stylish. This talk follows Vidhan's journey in launching his company while in college. He talks about how the resilience that a cockroach embodies is an integral part of facing hurdles as a startup founder. What started as just a simple conversation with his family members turned into an extremely popular design that the hundreds of millions of people with diabetes could potentially benefit from.