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大数据掩盖下的人性
2,027,627 views |
翠西娅·王 |
TEDxCambridge
• September 2016
Read transcript
为何有了大数据的支持，如此多的企业还是做出了错误的决策？通过诺基亚、Netflix和古希腊先知的故事，翠西娅·王深入浅出地解释了大数据，指出了它的隐患，并建议我们应该更多地关注“厚数据”——珍贵的、不可量化的思想和情感，来源于有血有肉的人——才能做出正确的商业决策，并在新领域取得成功。
business
decision-making
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data
behavioral economics
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