Name: The human insights missing from big data
Uploaded: 2017-07-19T15:02:04Z
Duration: 16 min 2 s
Description: Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown.

Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown.

Tricia Wang: The human insights missing from big data

The human insights missing from big data

Over 73% of big data projects fail to turn a profit, highlighting the complexity of transforming data into actionable insight.

Integration of 'thick data' from human stories with big data offers a nuanced view, as seen in Netflix's embrace of binge-watching.

The oracle of ancient Greece, high on ethylene gas, needed human guides to interpret her visions, mirroring today's data challenges.