Name: The first secret of design is ... noticing
Uploaded: 2015-06-03T14:59:03Z
Duration: 16 min 31 s
Description: As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing -- and driving -- change.

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing -- and driving -- change.

Tony Fadell: The first secret of design is ... noticing

The first secret of design is ... noticing

Challenging habituation, Apple ensured iPods came fully charged, transforming user experience and setting a new industry standard.

Habituation dims our notice of daily nuisances, yet it's this very adaptation that designers like Mary Anderson challenge.

Initial frustration with tech, like uncharged devices, spurs innovations that later become industry standards, enhancing user experience.