Name: Build a tower, build a team
Uploaded: 2010-04-22T08:53:00Z
Duration: 6 min 34 s
Description: Tom Wujec presents some surprisingly deep research into the "marshmallow problem" -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

Tom Wujec presents some surprisingly deep research into the "marshmallow problem" -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

Tom Wujec: Build a tower, build a team

Build a tower, build a team

Business students falter in the marshmallow challenge, revealing critical teamwork and innovation gaps in traditional education.

In a playful test of ingenuity, kindergarteners outshine CEOs in building stable spaghetti towers by focusing on iterative prototyping.

High stakes alter performance dramatically; a $10,000 prize led to no standing structures among seasoned design students.