Tom Hulme

What can we learn from shortcuts?

1,384,653 views • 7:20
Subtitles in 29 languages
Up next
Details
Discussion
Details About the talk

How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success," says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you'll start noticing them everywhere.

About the speaker
Tom Hulme · Designer, venturer

Tom Hulme's enthusiasm spans physics, design, entrepreneurship and investment.

Tom Hulme's enthusiasm spans physics, design, entrepreneurship and investment.