Ideas worth spreading

The incredible creativity of deepfakes -- and the worrying future of AI

1,207,132 views |

Tom Graham |

TED2023

• April 2023

AI-generated media that looks and sounds exactly like the real world will soon permeate our lives. How should we prepare for it? AI developer Tom Graham discusses the extraordinary power of this rapidly advancing technology, demoing cutting-edge examples -- including real-time face swaps and voice cloning -- live from the TED stage. In conversation with head of TED Chris Anderson, Graham digs into the creative potential of this hyperreal content (often referred to as "deepfakes") as well as its risk for exploitation and the new legal rights we'll need in order to maintain control over our photorealistic AI avatars.

AI-generated media that looks and sounds exactly like the real world will soon permeate our lives. How should we prepare for it? AI developer Tom Graham discusses the extraordinary power of this rapidly advancing technology, demoing cutting-edge examples -- including real-time face swaps and voice cloning -- live from the TED stage. In conversation with head of TED Chris Anderson, Graham digs into the creative potential of this hyperreal content (often referred to as "deepfakes") as well as its risk for exploitation and the new legal rights we'll need in order to maintain control over our photorealistic AI avatars.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

See how Metaphysic is using photorealistic AI to shape the future of entertainment and the internet.

Follow Metaphysic CEO and cofounder Tom Graham on Twitter to stay up-to-date on the company's latest projects and partnerships, and to read about the latest developments in the generative AI space.

Check out the viral sensation @DeepTomCruise, a parody TikTok account created by Metaphysic to showcase the transformative capabilities of generative AI in entertainment.

About the speaker

Tom Graham

See speaker profile

Tom Graham is using AI to make the impossible possible.

Josh A. Goldstein et al., 2023 | Article

"Generative Language Models and Automated Influence Operations: Emerging Threats and Potential Mitigations"

Researchers at Georgetown, Stanford and OpenAI consider how might language models influence operations and what steps can be taken to mitigate these threats. This report addresses important questions as AI and influence operations are changing quickly.

Hadi Salman et al. | MIT, 2023 | Article

"Raising the Cost of Malicious AI-Powered Image Editing"

Researchers at MIT consider an interesting approach to mitigate the risks of malicious image editing posed by large diffusion models. The key idea is to immunize images to make them resistant to manipulation by these models. This report investigates how to develop safeguards against misinformation.

Martin Anderson | Metaphysic, 2022 | Article

"To Uncover a Deepfake Video Call, Ask the Caller to Turn Sideways"

Metaphysic's research team provides tips to help consumers avoid falling victim to deepfake video calls.

Tom Graham | Metaphysic, 2022 | Article

"Building a safer synthetic media landscape: what needs to be done"

CEO and cofounder Tom Graham underscores Metaphysic's commitment to helping individuals own and safeguard their data and hyperreal identity while safely accessing the potential of the hyperreal metaverse.

c2pa.org | Explore

The Coalition for Content Provenance and Authenticity (C2PA)

An open technical standard providing publishers, creators and consumers the ability to trace the origin of different types of media.

c2pa.org | Article

"Guiding Principles for C2PA Designs and Specifications"

These principles are intended to guide C2PA initiative-wide specifications and designs.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

See how Metaphysic is using photorealistic AI to shape the future of entertainment and the internet.

Follow Metaphysic CEO and cofounder Tom Graham on Twitter to stay up-to-date on the company's latest projects and partnerships, and to read about the latest developments in the generative AI space.

Check out the viral sensation @DeepTomCruise, a parody TikTok account created by Metaphysic to showcase the transformative capabilities of generative AI in entertainment.