ティモシー・プレステロ：賞ではなく人のためのデザインを
1,125,371 views | Timothy Prestero • TEDxBoston 2012
ティモシー・プレステロは、途上国の新生児のために完璧な保育器をデザインしたと思っていました。でもそれは製品化に失敗し、彼のチームは厳しい教訓を学びます。賞賛されるためのデザインではなく、実世界での使用に役立つデザインの大切さを謳うマニフェストの誕生です（TEDxBostonで収録)。
ティモシー・プレステロは、途上国の新生児のために完璧な保育器をデザインしたと思っていました。でもそれは製品化に失敗し、彼のチームは厳しい教訓を学びます。賞賛されるためのデザインではなく、実世界での使用に役立つデザインの大切さを謳うマニフェストの誕生です（TEDxBostonで収録)。
This talk was presented to a local audience at TEDxBoston 2012, an independent event. TED's editors chose to feature it for you.
Read more about TEDx.Volunteer with Design That Matters by donating your expertise to developing breakthrough products for communities in need.
About the speaker
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind.
Vijay Govindarajan and Chris Trimble | Harvard Business Review Press, 2010 | Book
The Other Side of Innovation
The second half of this book is a superb explanation of how to conduct product innovation as a disciplined experiment. Think like Karl Popper: Develop your product hypothesis and then seek to falsify rather than validate your highest-risk assumptions.
Jim Collins | HarperCollins, 2005 | Book
Good to Great and the Social Sectors
An excellent and thoughtful assessment of greatness 'indicators' for social impact.
Clayton M. Christensen et al. | HarperBusiness, 2012 | Book
How Will You Measure Your Life?
Among other books, this is an excellent overview of key concepts in innovation management.
Primo Levi | Schocken Books, 1995 | Book
The Periodic Table
Designers can find a lyrical description of the hazards of embedded assumptions in Primo Levi's short story 'Chromium' in this collection.
Dan Roam | Portfolio Trade, 2013 | Book
The Back of the Napkin
Viewers may have noticed some cartoons in my presentation. Tools like IDEO's Human Centered Design toolkit tell you how to collect loads of data; in addition to being a good guide to cartooning, Dan Roam's Back of the Napkin is the only book I've ever found that explains the kinds of visual 'frameworks' we use for data reduction — specifically how to communicate qualitative insights and observations as the first step in developing quantitative product requirements and specification.
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About TEDx
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This talk was presented to a local audience at TEDxBoston 2012, an independent event. TED's editors chose to feature it for you.
Read more about TEDx.Volunteer with Design That Matters by donating your expertise to developing breakthrough products for communities in need.