Tim Brown:
Tim Brown conclama os designers a pensar grande

TEDGlobal 2009 · 16:50 · Filmed Jul 2009
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Tim Brown diz que a profissão design está preocupada em criar objetos estilosos e da moda — mesmo quando questões urgentes, como acesso à água potável, mostram que existe um grande papel a desempenhar. Ele clama por uma mudança local e colaborativa, utilizando a "metodologia de design" participativa.

Tim Brown is the CEO of the "innovation and design" firm IDEO — taking an approach to design that digs deeper than the surface. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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