Ideas worth spreading

2,201,916 views | Tim Brown • TEDGlobal 2009

Tim Brown urge les designers à penser grand

Tim Brown soutient que la profession des designers est préoccupée par la création d'objets chics et à la mode -- alors même que des questions pressantes comme l'accès à l'eau potable montrent qu'elle a un rôle plus important à jouer. Il appelle à un mouvement vers une "pensée design" locale, collaborative et participative.

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Tim Brown soutient que la profession des designers est préoccupée par la création d'objets chics et à la mode -- alors même que des questions pressantes comme l'accès à l'eau potable montrent qu'elle a un rôle plus important à jouer. Il appelle à un mouvement vers une "pensée design" locale, collaborative et participative.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Sign up for an IDEO U design thinking course to boost your creative confidence.

Join OpenIDEO and design for social good.

About the speaker

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Tim Brown is the CEO of the "innovation and design" firm IDEO -- taking an approach to design that digs deeper than the surface.

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