Name: Designers -- think big!
Uploaded: 2009-09-29T09:10:00Z
Duration: 16 min 33 s
Description: Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Tim Brown: Designers -- think big!

Designers -- think big!

Isambard Kingdom Brunel's design ideology reshaped 19th-century engineering, prioritizing integrated transport solutions.

Design thinking transcends aesthetics to solve global issues like healthcare and education through human-centered innovation.

By embracing design thinking, we can transition from mere consumption to participation, enhancing economic and social systems.