Designers -- think big!
2,481,879 views|
Tim Brown |
TEDGlobal 2009
• July 2009
Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.