The good side of advertising | Thomas Kolster | TEDxPanteionUniversity
Thomas Kolster |
TEDxPanteionUniversity
• May 2019
Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived
professional fields in modern society and the question if advertising can be “good” often finds itself in the center of attention. Can advertising be used for a good cause? How can a non-profit organisation benefit without embodying all the negative background the advertising industry brings along?