The next step in the evolution of clothing
The North Face |
Partner Content
• February 2020
Clothing has always been about enhancing human ability -- from animal skins that protected our ancestors from the cold to advanced fabrics that let us explore the limits of Earth. What's next? Answering the call from their global athletic team, The North Face team recently developed an innovative technology called FUTURELIGHT, offering breathable, waterproof protection. Watch as Jason Israel, global creative director of performance at The North Face, explains the inspiration and science behind this new tech -- and its potentially endless applications. As he puts it: "If the history of textiles has taught us anything, it's that with every leap forward in technology, there's an equally great leap forward in ability."