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如果廣告很誠實，會如何？
607,148 views |
席維斯特‧查克 |
TED@BCG
• November 2023
Read transcript
行銷老手席維斯特‧查克多年來都在建立品牌，他意識到他的產業已經向世界推銷了過度消費，造成了毀滅性的後果。他在演說中分享了行銷人如何透過「誠實廣告」來推廣永續性，為地球做出正確的事情，並鼓勵人們在購買前三思。
climate change
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social change
marketing
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