Legendary hip-hop producer Swizz Beatz is on a mission to revolutionize the way artists do business. In this glorious talk, he shares some of the ways he's helping fellow creatives thrive, including a roving art fair that gives artists 100 percent of their sales, a new commission system for galleries to fund living visual artists and Verzuz, online musical celebrations that bring joy to fans -- and sales to musicians. "If we're not protecting the arts, we're not protecting our future," he says.

Swizz Beatz: How to support and celebrate living artists

How to support and celebrate living artists

Music producer, entrepreneur, art enthusiast

Revolutionizing art's market, a producer creates a fair where artists retain 100% sales, challenging the gallery system's norms.

Highlighting the disparity in art sales, a new initiative encourages sellers to share profits with living artists, promoting fairness.

Verzuz, an online musical celebration, transforms artists' engagement, leading to chart re-entries and millions of views post-event.