Cracking The Truth Codes: How Culture Impacts The Way People Tell The Truth
Stuart Friedman |
TEDxBaylorSchool
• September 2017
Germans can’t trust what the Japanese tell them, the Japanese don’t trust Americans who say anything to anyone, and Americans think the Finns are lying because they sat in silence way too long before responding.
When it comes to communicating with people from other cultures, the first step to building trust is knowing how to decipher the truth codes that govern their behaviors.
Are you someone who tries to always tell the hard, cold truth – regardless of how much it hurts or angers someone – because it "needs" to be said", or do you put a higher priority on being diplomatic – even if it means lying – to avoid conflicts or keep from embarrassing someone?
Now imagine needing to trust someone whose decisions about what to say, and what not to say, were the complete opposite of yours. Can you ever really trust them? And will they ever be able to trust you?
Listen to what Stuart Friedman has learned from doing business internationally over the past 30 years - across 40 different countries – and you'll soon start decoding the truth codes that can help you build trusting relationship with anyone, anywhere.
Stuart has held management positions at Texas Instruments, Intel, Honeywell, and numerous startups. As vice president and general manager at Terayon Communication Systems, Stuart lead his division to becoming the world’s second largest cable modem vendor.
Realizing his expertise with world cultures played a critical role in his success, Stuart began Global Context, providing coaching and training programs that address the challenges of today’s multicultural workplace. His clients have included Apple, Genentech, Microsoft, Nissan, Sony, Intel, Broadcom, VTT Finland, Asus Taiwan, and Coldwell Banker.
Stuart is a contributing author to Fortune.com and BusinessInsider.com. He’s been interviewed for Forbes.com, WCBS 880AM NewsRadio (New York) and WTOPS 103.5FM Radio (Washington D.C.) Stuart guest lectures at San Francisco State University’s Business School and University of Southern California’s Graduate School of Applied Psychology.