Why Women Rule Real Estate
Stephanie Jones-Benton |
TEDxLenoxVillage
• March 2021
Why do women make such great real estate agents, and why is the world of real estate still run like a man's world?
Let's talk about the "Emotional Hot-Headed Diva"
These "bad" and "negative" attributes are what make her so good at her job. Sometimes those emotions are exactly what made her work harder for her client. Why? Because she cared so much for them. Her hot-headed bulldog nature was perfect for negotiations because she didn’t take BS and she got things done. And the woman part? That’s the best part. That natural maternal instinct is what makes her an amazing agent: the time she took to educate her clients to make sure they weren’t making rash decisions that could affect their future; the care she took combing through a home for issues before putting in an offer to make sure her clients were getting what they deserved and not just lipstick on a pig; the attention she poured into every document during negotiations so that everything was perfect for her clients. Being a woman made her the perfect agent.
However, these same amazing attributes are constantly turned on women in real estate, and let's be honest, the entire business world on a daily basis. A woman cares too much about a client or "doing the right thing" and they are portrayed as overly emotional or hormonal. Not taking BS can come off as being a shrew...the kinder way of saying the word that starts with B and makes me itch... In the world of real estate, women are constantly talked down to by men with half the experience and twice the ego. So, how do we combat this while keeping true to our nature as strong powerful women? It is as simple as using your breath for power and using your silence as strength. The easiest way to fluster a man? By not letting yourself get flustered!
Let's explore together how to rule the world of real estate by demanding respect, working hard, and keeping a heart of gratitude!