Ideas worth spreading

How anonymity beats lies

Startup da Real • TEDxBlumenau

On the one hand, fake news is taking over the world. On the other, brands and people are seeking to establish narratives on social networks without success. Amidst this, an anonymous profile addicted to the scientific method gains relevance, disproving the farces about entrepreneurship. What is the strength of an anonymous person to influence people and gain audience trust? For "Startup da Real," the answer is truth and value. This talk was given at a TEDx event using the TED conferece format but independently organized by a local community. Learn more at https://www.ted.com/tedx

On the one hand, fake news is taking over the world. On the other, brands and people are seeking to establish narratives on social networks without success. Amidst this, an anonymous profile addicted to the scientific method gains relevance, disproving the farces about entrepreneurship. What is the strength of an anonymous person to influence people and gain audience trust? For "Startup da Real," the answer is truth and value. This talk was given at a TEDx event using the TED conferece format but independently organized by a local community. Learn more at https://www.ted.com/tedx

This talk was presented to a local audience at TEDxBlumenau, an independent event.

Read more about TEDx.

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This talk was presented to a local audience at TEDxBlumenau, an independent event.

Read more about TEDx.